Director of Sales & Marketing

Company: Black Rock Mountain Resort
Location: Heber City
Posted on: January 23, 2025

Job Description:

OverviewWe are looking for a highly motivated and analytical individual with experience in driving the Sales & Marketing efforts to join our team as Director of Sales & Marketing at Black Rock Mountain Resort in Heber City, UT. The successful candidate will have a proven track record of leading the Sales and Marketing efforts for a resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example. Your Role:Execute sales and marketing activities to achieve budgeted goalsDevelop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns.Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversionDrives digital channel direction through data analysis to deliver ROI Drives the creation of on-property promotions and programming while working with applicable departments to implementWork closely with the Public Relations team to coordinate PR related to special eventsStays abreast of industry trends that the resort can capitalize on.Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the marketPlay a pivotal role in resort sales and marketing efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basisPlan and participate in Sales and Marketing trips and industry related meetings as appropriate to the assigned markets/territories.Assist in the annual budgeting planNegotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needsEnhance the resort's community's image by actively participating in associations, events, clubs and boards. Actively engage in community relations.Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actionsDrive total revenue performance, collaborating on yield strategies to meet budget, forecast, and target goals.Provide hands-on team leadership with accountability measures to achieve objectives.Develop Business Travel, Group, and Banquet/Catering segments.Create and execute a cohesive Hotel Business Plan emphasizing Direct Sales, PR, Revenue Management, and Ecommerce.ResponsibilitiesPI91598073be6f-25660-36549187

Keywords: Black Rock Mountain Resort, Bountiful , Director of Sales & Marketing, Advertising , Heber City, Utah